Let me first say, I love the idea of this blind sampling of a new mystery mascara. We all know that people can be overly loyal to certain brands so that their opinions of something can be bias, even if they don’t know it is. So when I found out that Popsugar and Sephora were running a contest to win the chance to sample this brand new mystery mascara, I had to enter. And as you can probably tell, since I’m writing this article, I won the chance to try it, among 650 lucky winners.
The Mystery Mascara was revealed on February 2, 2015 to be Benefit Cosmetics Roll Lash Mascara.
My first impression of this was I loved the brush design. It has a sightly banana shaped curve it in that lifts and curve the lashes upward. I have very short straight lashes, so I need all the curvy and curling help I can get.
(Pay no attention to my Fire Princess nail design… it was for my daughter’s Adverture Time themed birthday party)
The formula is so light and creamy and glides on without clumping even after the second coat. I also think the brush has a lot to do with that because of the banana shape. It lifts and curves into the lashes while separating to avoid clumping and access build up.
Price | $24.00 / £15.83 / €20.93 / ¥2824
Availability | Online Only Launched 02/27/2015 Sephora.com
Pigmentation | The formula is very rich and coated my lashes from root to tip.
Application | The banana shaped ward makes application very easy to react the tip of the hair. It lifts and seperates to remove addtional build up.
Texture | The texture of this formula is very creamy and even though it’s waterproof it doesn’t dry your lashes hard and stiff.
Longevity | Benefit Cosmetics Roller Lash Mascara lasted for over 8 hours and was not very hard to remove for a waterproof mascara.
Quality Of Ingredients |
❤︎ Full list of ingredients (if available)
Water, Paraffin, Cera Alba (Beeswax), Polybutene, Bis-Diglyceryl Polyacyladipate-2, Palmatic Acid, Stearic Acid, Triethanolamine, Vp/ Eiosene Copolymer, Acacia Senegalgum, Copernicia Cerifrea (Carnauba Wax), Euphorbia Cerifera (Candeulla) Wax, Hydroxyethylcellulose, Silica, Phenoxyethanol, Panthenol, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Align Serine, Bht. [+/-: Cl 19140 (Yellow 5,Yellow 5 Lake) Cl 42090 (Blue 1 Lake) Cl 77007 (Ultramarines), Cl 77163 (Bismuth Oxychloride)), Cl 77288 (Chromium Oxide Greens) Cl 772889 ((Chromium Hydroxide Green) Cl 77491, Cl 77492, Cl 77499 (Iron Oxides), Cl 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), Cl 77742 (Manganese Violet), Cl 77891 (Titanium Dioxide)].
❤︎ List ingredients that are interesting or could be hazardous. N/A
❤︎ Is it Vegan?: No, this forumla contains Beeswax.
❤︎ Did this company animal test this product?: No
Value Vs. Cost per unit |
❤︎ Weight / Price? 0.3 oz. (8.5 g) / $24
❤︎ How much are you paying per gram of this product? $2.82 per gram
❤︎ Are there any additional features that come with this product mirror, brush, sponge, anything free? N/A
Overall | The formula is so light and creamy and glides on without clumping even after the second coat. I also think the brush has a lot to do with that because of the banana shape. It lifts and curves into the lashes while separating to avoid clumping and access build up.